Blog
Life Plan Marketing Summit Announced for February 10 - 11
We invite our clients and colleagues in senior living to the Life Plan Marketing Summit on Feb. 10 and 11.
What is the Value of a Virtual Tour?
In our past, the team at The Vectre has produced virtual tours and interactive maps on various digital sites (websites and kiosks) for at least 60 senior living communities all over the country. We’ve often thought about virtual tours, videos, and interactive maps as incredible marketing tools. We still believe that today - virtual tours of residences and amenities are MUST-HAVE marketing tools now.
Choice, Choice, Choice leads to Analysis Paralysis
Despite the pandemic's concern among older adults, the latest numbers indicate a strong lead base for senior living communities (per Enquire, a leading CRM in senior living sales and marketing). Recent positive vaccine news has boosted market optimism and financial markets have responded. Senior living operators should be optimistic that their communities can quickly see occupancy recovery with the booming real estate market as a bonus. And the potential for pent-up demand could be problematic for senior living sales professionals.
The Pivot to Online Sales for Life Plan Communities - Part 2
Digital transformation is a topic that we all must be aware of as sales teams are dealing with transitioning from in-person events and meetings to web conferences. Now that communities are beginning to pivot to online sales efforts, we want to introduce you to a new virtual tour sales platform that will be a critical cog in sales efforts for senior living communities.
The Pivot to Online Sales for Life Plan Communities - Part 1
The playbook for senior living sales is under a massive shift. Communities are shifting gears because COVID-19 has changed the way sales consultants do business. But conversations with our clients suggest some significant wins. Consider the dynamic that senior living sales counselors are working within as we enter the second half of summer 2020.
Seeing the Future - 3D Visualization for Sales Enablement
After several successful expansion efforts on the Givens Estates campus, the Asheville, NC senior living community embarked on a new endeavor with its Friendship Park Neighborhood expansion. Already in a highly-desired destination setting, deposits on the new independent living hybrid apartments were going strong until the COVID-19 pandemic began to slow the economy. With rules in place to mitigate the spread of the virus, Jeanne LaRoe, Director of Marketing at Givens Estates elected to elevate her team's sales tools.
Virtual Tours, Virtual Visits, and YourTour by The Vectre
Virtual tours are everywhere these days due to the current crisis, but it's something we've been doing for the better part of 2 decades! Yes - decades!! The technology has certainly matured since 2003 when we first started shooting 360-degree panoramas for real estate, hospitality, universities, and healthcare.
Innovating the Approach to Marketing Your Senior Living Community
In this age of social distancing and closed gates to senior living communities, sales and marketing still must continue - particularly with those communities in the midst of blue-sky or expansion sales. But what about operational communities? While the messages should change, the community sales and marketing team should establish a “ready list” - not a waitlist. A "ready list" is your strong list of candidates ready to make the move once we all have the proverbial green-light for business in this new normal.