Innovating the Approach to Marketing Your Senior Living Community

Innovation for Senior Living has been a long time coming…

Aerial shot of Still Hopes Retirement Community near Columbia, SC

In this age of social distancing and closed gates to senior living communities, sales and marketing still must continue - particularly with those communities in the midst of blue-sky or expansion sales. But what about operational communities? While the messages should change, the community sales and marketing team should establish a “ready list” - not a waitlist. A "ready list" is your strong list of candidates ready to make the move once we all have the proverbial green-light for business in this new normal. 

So how do you engage with prospects using innovation and technology - particularly with digital marketing and sales tools? Some ingenious ideas have cropped up within our client communities, including the following:

• A virtual Parade of Homes using video and photos from community cottages and apartments.

• Sales associates using FaceTime to show off (and closing) an available apartment to a prospect.

• Creating 3D visualizations and animations of residences to showcase what a move-in ready apartment or cottage will look like.

• Shifting messages to focus on services offered instead of floor plans and amenities:

  • Our community has a professional team with resources and services to help care for you (food delivery, medicine monitoring/delivery, communication, exercise tips, etc.)

  • The communal spirit of unity and support that surfaces, even during a time of social distancing.

  • Proactive steps and measures to care for the safety and well-being of residents AND staff.

The Vectre Sales Tool for Trinity Landing, a blue-sky senior living community in Wilmington, NC

So what are you doing to innovate and utilize technology to continue your conversations for your ready list? We're working with communities right now to help showcase their campus through an interactive web app that can be displayed to prospects through online screen sharing apps, like Zoom and GoTo Meeting. For Trinity Landing, a blue-sky senior living community in Wilmington, NC, it's proven to be very successful. 

"Trinity Landing is a planned community and is in its infancy blue-sky state. We’ve closed the majority of our sales with the help of The Vectre's sales app," said Ann Pressly, Director of Sales and Marketing for Trinity Landing. "It has given us a way to showcase our community without having any bricks and mortar. Our future residents are able to visualize what our community will look like upon completion without having anything tangible to touch and feel.” Ann's ability to showcase available residences while highlighting lifestyle and amenities through 3D visualization and animations allows her to get very tactical with her consultative sales process. It's a complete sales tool that yields results.

Contact us to talk about how to amplify your sales efforts with new online tools for your community!