Blog
It’s time: Digital Transformation of the Sales Process
Five leading indicators show the time is now for digital transformation of your senior living sales process. Your prospects are ready. Are you?
What is the Value of a Virtual Tour?
In our past, the team at The Vectre has produced virtual tours and interactive maps on various digital sites (websites and kiosks) for at least 60 senior living communities all over the country. We’ve often thought about virtual tours, videos, and interactive maps as incredible marketing tools. We still believe that today - virtual tours of residences and amenities are MUST-HAVE marketing tools now.
Choice, Choice, Choice leads to Analysis Paralysis
Despite the pandemic's concern among older adults, the latest numbers indicate a strong lead base for senior living communities (per Enquire, a leading CRM in senior living sales and marketing). Recent positive vaccine news has boosted market optimism and financial markets have responded. Senior living operators should be optimistic that their communities can quickly see occupancy recovery with the booming real estate market as a bonus. And the potential for pent-up demand could be problematic for senior living sales professionals.
The Pivot to Online Sales for Life Plan Communities - Part 2
Digital transformation is a topic that we all must be aware of as sales teams are dealing with transitioning from in-person events and meetings to web conferences. Now that communities are beginning to pivot to online sales efforts, we want to introduce you to a new virtual tour sales platform that will be a critical cog in sales efforts for senior living communities.
The Pivot to Online Sales for Life Plan Communities - Part 1
The playbook for senior living sales is under a massive shift. Communities are shifting gears because COVID-19 has changed the way sales consultants do business. But conversations with our clients suggest some significant wins. Consider the dynamic that senior living sales counselors are working within as we enter the second half of summer 2020.