Life Plan Marketing Summit Announced for February 10 - 11

The Vectre along with Good Brand Company are pleased to announce the Life Plan Marketing Summit, a conference dedicated to sales and marketing professionals at Continuing Care Retirement Communities or Life Plan Communities. As we began to think about various conferences in the senior living space, many of which were consumed with COVID-related information, Jason Neman, CEO/Partner with Good Brand Company, and I began our work last Fall to conceive an online event dedicated to this specific niche within the senior living industry.

As we’re all aware, occupancy is at an all-time low in senior living; however, we’re also aware that many older adults are placing a lot of faith and hope in the vaccination efforts that have begun across the industry. That’s also driving interest and pent-up demand in Life Plan Communities across the country. In many cases, older adults have experienced isolation and fear of staying in their own homes; however, they are also grappling with the thought of living in a communal environment based on the worst possible news stories that have infiltrated the headlines and airwaves. Challenges abound and so the timing is right to collectively gather for learning, sharing, and networking to help solve sales and marketing challenges.

JC Thompson, Chief Disrupter for Aspire

Jason and I have collaborated and brainstormed with colleagues and clients to create presentations around innovations, best practices, and instructional sessions that will help you strategize and deliver value to your community or organization immediately.

We are also honored and excited to announce our keynote speaker, JC Thompson from Aspire. JC is the Chief Operations Officer - and Chief Disrupter - for Aspire. He has worked with service industry leaders in hospitality and senior living to build and execute strategic and innovative customer experiences. His passion is to provide people with the inspiration, skills, and mindset to think outside the lines, push the envelope and imagine what's possible using actionable tools to leverage the most valuable asset on the planet... the human spirit.

You will definitely want to catch JC’s keynote titled “Mindset: The Greatest Motivator” on Wednesday, February 10 at 10am ET.

We will have several different presentation tracks including Sales, Digital Marketing, Marketing & Advertising, Events, Branding, and Innovation. Senior living sales and marketing teams can register as a team with special team pricing for the summit or you can register as an individual too. And those that register before February 1st will be sent a Summit Prep Pack to get you squared away for two exciting, educational days with your peers! Learn more at http://www.lifeplanmarketing.com. Hope to see you there!