Blog
The Pivot to Online Sales for Life Plan Communities - Part 2
Digital transformation is a topic that we all must be aware of as sales teams are dealing with transitioning from in-person events and meetings to web conferences. Now that communities are beginning to pivot to online sales efforts, we want to introduce you to a new virtual tour sales platform that will be a critical cog in sales efforts for senior living communities.
Seeing the Future - 3D Visualization for Sales Enablement
After several successful expansion efforts on the Givens Estates campus, the Asheville, NC senior living community embarked on a new endeavor with its Friendship Park Neighborhood expansion. Already in a highly-desired destination setting, deposits on the new independent living hybrid apartments were going strong until the COVID-19 pandemic began to slow the economy. With rules in place to mitigate the spread of the virus, Jeanne LaRoe, Director of Marketing at Givens Estates elected to elevate her team's sales tools.
Virtual Tours, Virtual Visits, and YourTour by The Vectre
Virtual tours are everywhere these days due to the current crisis, but it's something we've been doing for the better part of 2 decades! Yes - decades!! The technology has certainly matured since 2003 when we first started shooting 360-degree panoramas for real estate, hospitality, universities, and healthcare.
Innovating the Approach to Marketing Your Senior Living Community
In this age of social distancing and closed gates to senior living communities, sales and marketing still must continue - particularly with those communities in the midst of blue-sky or expansion sales. But what about operational communities? While the messages should change, the community sales and marketing team should establish a “ready list” - not a waitlist. A "ready list" is your strong list of candidates ready to make the move once we all have the proverbial green-light for business in this new normal.
The Power of the Video Testimonial
Messaging with resident video testimonials for continuing care retirement communities has never been more important. Peer influence may help to counteract potential negative influences. Sales associates equipped to provide an empathetic answer from a resident will provide a more impactful approach. And the real key to a powerful testimonial is authenticity!