Virtual Tours, Virtual Visits, and YourTour by The Vectre
Virtual tours are everywhere these days due to the current crisis, but it's something we've been doing for the better part of 2 decades! Yes - decades!! The technology has certainly matured since 2003 when I first started shooting 360-degree panoramas for real estate, hospitality, universities, and healthcare.
Fortunately, our senior living client communities have benefited from highly engaging interactive maps on their websites - also something we’ve produced for years to help educate and engage prospects. These Virtual Visits help a prospect, or an adult child, with a self-service tour of the community, allowing them to navigate to various community points of interest (e.g. dining venues, pool and fitness amenities, dog parks, even virtual tours of apartments and cottages). The image content presented for each point of interest allows the prospect to better understand your total value proposition.
An interactive map, called the Virtual Visit, on The Highlands at Wyomissing website produced by The Vectre.
Consider similar technology use in other related markets. According to a CNBC report on real estate from March 30th, reporter Diane Olick states, “Zillow, a home listing site, said it saw a 191% increase in the creation of 3D home tours in the first weeks of March compared with the average number created in February. Even before the coronavirus, listings including a 3D Home tour were saved by users 50% more, and those homes sold on average 10% faster.” So there's no question about the value of the ability to showcase your community online.
Virtual Tour of a luxurious Gaelsong home at The Highlands at Wyomissing.
We have big plans for our new Virtual Visit platform that we're calling YourTour by The Vectre. Our product development is taking shape as we speak. Talk to us about how to create a rich interactive experience for your community to help you elevate your sales and marketing efforts with your prospects. In many cases, we can start with your existing assets to help showcase your unique story. Reach out today.