ABOUT
The Vectre - The Conversion Path from Visitor to Resident
We know the senior living community prospect must be engaged early for connection - whether that’s online or in-person.
Your prospects need to understand your community’s vision to create a decision to evaluate further. A personalized digital experience is vital and must be memorable, yet tactical, to reach the prospect with appropriate content to meet them where they are along the conversion path. Helping the visitor see the possibilities, establish affection, and create a decision-point is the essence of The Vectre and our YourTour platform.
Our team is built around enabling our clients to tell a great story.
Storytelling is essential to educating your prospect and engaging them where they are in their journey. Your community’s story needs to be compelling, yet succinct, to drive your value. The Vectre combines creative talent along with technical wizardry within the YourTour platform to connect with your prospect to create results.
While we build solutions that are customized, efficient, and flexible - our consultation and deliverables will never be programmatic or pre-defined.
There’s a saying in the senior living market - “If you’ve seen one retirement community, you’ve seen one community.” Our goal is to break the mold, to redefine, using novel technologies and storytelling techniques. We seek partnerships that embrace differentiation - and in the process, we become deeply immersed in our client relationships.
Senior Living Experience with an Innovation Mindset
Hoyle Koontz
Business Development
The Vectre is Hoyle’s third business within the digital marketing sector for real estate and second within senior living. After creating Technipix, a VR photography company specializing in virtual tours in 2003, he spun that company into Frogman Interactive in 2008. Together with 11 other associates, Hoyle’s vision for the company helped to disrupt the senior living sales and marketing solutions landscape. After the acquisition of Frogman Interactive and nearly 3 years as part of the leadership team at the largest agency in senior living marketing, Hoyle is back to focus on further disruption. His entrepreneurial background provides The Vectre with the building-blocks of proven execution within business development, strategy and operations, and product development for digital sales tools.
Kate Reece
Application Development
Working very closely with Hoyle and Julien since 2010, Kate has added her gifted analytical and creative talents to lead The Vectre's application development efforts on the YourTour platform. Her left-brain/right-brain mix is extremely apparent, as is her versatility and expertise. Her heart is in design, yet she enjoys focusing on the details to ensure direction and magnitude connect to form effective systems. Kate’s role focuses heavily on the continued iteration of user functionality within our solutions, and her prior collaboration with Julien and Hoyle in similar roles over the last 10 years has proven to be successful for our clients.
Julien Coutellier
Product Owner
Julien has worn many hats over the last decade since beginning his collaboration with Hoyle in 2009. Two common themes arise upon reflecting on those roles -- problem-solving and customer success. His primary role within The Vectre is Product Owner, which allows his passions within User Research, User Interface Design, and User Experience to flourish. Julien insists on rolling up his sleeves to get to the heart of the client’s problem and collaborating to deliver solutions that have often been ground-breaking. With a familiar mix of analysis and creativity, Julien leads new processes and delivers new user experiences within the YourTour platform to enhance our clients’ sales efforts.