The Pivot to Online Sales for Life Plan Communities - Part 2
In our prior blog post, we really hit on the evolving sales process that sales teams are facing now. Digital transformation is a topic that we all must be aware of as sales teams are dealing with transitioning from in-person events and meetings to web conferences. Now that communities are beginning to pivot to online sales efforts, we want to introduce you to a new virtual tour sales platform that will be a critical cog in sales efforts for senior living communities.
We have good news! Prospective residents are still interested in your community! They want safety, reassurance, and an enriching lifestyle. But it’s more difficult than ever to tell your story to those prospects. Community tours are challenging with current restrictions. Traditional in-person events are moving to webinars. And most sales professionals are only equipped with a slideshow and video calls (e.g. FaceTime) to showcase your community. The key is that connections with prospects must be more authentic, yet reflect personalization. Your community’s story must resonate. And your tactics must be refined to drive occupancy and revenue.
That's why we've built YourTour - a customized virtual tour platform built specifically for senior living sales teams. YourTour personalizes the sales experience, allowing your sales team to create deeper, more personal relationships with your prospects. Sales associates can guide the prospect by focusing on specific floor plans and amenities that enable their life enrichment. YourTour drives sales momentum by painting a vivid picture of what life could be like within your community, leading your prospects to a buying decision.
Kay Wallin, Vice President of Marketing and Public Relations, with Emerald Communities said it best. “YourTour provides our Heron's Key sales team with a high quality, flexible, and effective virtual tour experience that is easily adaptable to meet the specific needs of the client they’re working with. With the knowledge gained in discovery with each prospective resident, the team is able to authentically showcase the lifestyle of the community, and then focus in on the specific apartment homes that are of the greatest interest and the best financial fit for the prospect.”
YourTour is flexible and portable, allowing your teams to use it anywhere - within the community sales center, in-home visits, coffee shop meetings, webinars, or one-on-one online meetings. Designed to shorten the sales process, YourTour will supercharge your sales teams by allowing your prospects to make faster decisions along the conversion path from Visitor to Resident.
Susan Foley, a senior living sales and marketing consultant, put it this way after she saw a demo, "The typical virtual tours on sites are still limited – the personal engagement is just not there after that. The Vectre's YourTour utilizes technology we’re used to seeing in new builds/expansions but takes it steps further and puts it in the hands of the individual salesperson to bring right into their prospects’ homes. As a salesperson, I would be salivating to get my hands on it and get out in front of my prospects with this exciting visual that would create great conversations and, best of all, sales!"
Schedule your demo of YourTour and see how we can empower your sales team to drive occupancy and revenue!