Blog
What is the Value of a Virtual Tour?
In our past, the team at The Vectre has produced virtual tours and interactive maps on various digital sites (websites and kiosks) for at least 60 senior living communities all over the country. We’ve often thought about virtual tours, videos, and interactive maps as incredible marketing tools. We still believe that today - virtual tours of residences and amenities are MUST-HAVE marketing tools now.
Seeing the Future - 3D Visualization for Sales Enablement
After several successful expansion efforts on the Givens Estates campus, the Asheville, NC senior living community embarked on a new endeavor with its Friendship Park Neighborhood expansion. Already in a highly-desired destination setting, deposits on the new independent living hybrid apartments were going strong until the COVID-19 pandemic began to slow the economy. With rules in place to mitigate the spread of the virus, Jeanne LaRoe, Director of Marketing at Givens Estates elected to elevate her team's sales tools.
Virtual Tours, Virtual Visits, and YourTour by The Vectre
Virtual tours are everywhere these days due to the current crisis, but it's something we've been doing for the better part of 2 decades! Yes - decades!! The technology has certainly matured since 2003 when we first started shooting 360-degree panoramas for real estate, hospitality, universities, and healthcare.
Innovating the Approach to Marketing Your Senior Living Community
In this age of social distancing and closed gates to senior living communities, sales and marketing still must continue - particularly with those communities in the midst of blue-sky or expansion sales. But what about operational communities? While the messages should change, the community sales and marketing team should establish a “ready list” - not a waitlist. A "ready list" is your strong list of candidates ready to make the move once we all have the proverbial green-light for business in this new normal.