The Power of the Video Testimonial

The Power of the Testimonial

A simple shoot setup can yield compelling content to provide peer influences to help reposition your senior living community.

We’ve been counseling our clients over the past few weeks on the utilization of their Interactive Sales Tools and content sharing in online webinar events or within one-on-one video conferences with prospects. And the ability to share content with those prospects via online meetings has been extremely well-received. 

We counseled one blue-sky senior living retirement community to leverage its sister community to get video testimonials from residents who’ve expressed comfort and gratitude during this uncertain time. This content helps to counter potential objections on communal living and shifts the message to the value of the provided services. 

Messaging with resident video testimonials for continuing care retirement communities has never been more important. Peer influence may help to counteract potential negative influences. Sales associates equipped to provide an empathetic answer from a resident will provide a more impactful approach. And the real key to a powerful testimonial is authenticity, so the message has to be delivered in the residents’ own words, unencumbered by a brand voiceover talent to bridge the contextual gaps. What’s more - having multiple residents deliver the same story without prompt lends even further credence to the topic. 

Here’s an example that really amplifies The Highlands at Wyomissing's value proposition

Contact us if you'd like to learn more about capturing testimonials that help to tell your retirement community's unique story. Our team has over 30 years of sales and marketing experience and we've partnered with more than 60 communities to help tell stories that engage and educate in this highly-competitive market. We can show you many more examples of valuable storytelling that is authentic and will resonate with your target market.