YourTour Success Stories: Highpoint at Stonecrest
Background: Highpoint at Stonecrest is a for-profit senior living community currently under construction and managed by Greenbrier Senior Living. The community is located in a hotbed of more than 20 highly-competitive retirement communities within an 11-mile radius and is just north of The Villages in Summerfield, Florida. Upon completion in August of 2021, the community will provide 150 Independent Living apartments, 60 Assisted Living apartments, and a 40-unit Memory Care neighborhood.
Challenges: At the time of our engagement, the community had just broken ground. We launched the YourTour platform for Highpoint at Stonecrest in October of 2020 during the COVID pandemic. The goal for the community was to begin pre-leasing steps as part of an ambassador deposit program. Because of the restrictions associated with COVID, combined with the nature of a community under construction, the YourTour platform became a critical sales tool for the sales counselors.
Results: “We couldn’t supply hardhat tours for a number of reasons including COVID and construction schedules,” said Tarin Lawrence, Director of Sales and Marketing for Highpoint at Stonecrest. “YourTour enables discovery with the prospect and allows us to show them something. It really helps because a lot of people want tangible - they want to be able to see the apartment. YourTour allows them to visualize what the community will be like - they can see what floor they want to be on, what location, etc. YourTour has beautiful 3D floor plans so they can get an idea of where their furniture can go. And the 3D floor plans are a really valuable visual aid to reflect all of the finishings accurately in order to showcase the apartments. It’s an amazing tool to really help prospects understand the floor plans better. Not to mention the beautiful 3D renderings and interactive map of the entire community - not only inside the community but outside of the community as well.
“YourTour is the product we needed to adapt our sales process for our blue-sky community, “ said Stovall Kendrick - Executive Vice President, Greenbrier Senior Living. “The platform has been a huge win for us to provide solid expectations of the community as it's under construction. And it's helped us secure over 80 depositors in less than 6 months. Showcasing 3D floor plans and amenities while orienting the prospect to the campus has elevated our pre-lease customer experience. Our sales team can use the platform on any device from anywhere - laptops casting to a large screen in our discovery center, iPads for home visits, you name it. And we've secured several deposits with the tool via Zoom meetings. Bottom line - YourTour has enabled our sales efforts to succeed in a very difficult sales environment.”
Tarin continues, “The YourTour product has been an instrumental tool in the sales department as we are able to present the YourTour demonstration to not only future residents, but also their families that may not live in the area. This gives the opportunity for family members to do research as it paints a “real” picture of our community. Because we are a new build community without a model apartment, the YourTour platform is the reason we have been so successful.”