YourTour Success Stories: The Forest at Duke

Unbelievable sales goals in an unreasonably short timeline? Sure - no problem! Hitting the coveted 70% pre-sold mark for this team only took them 12 weeks! Listen to the team’s account of selling this major expansion with YourTour.

The Forest at Duke, a vibrant senior living community within a stone’s throw of Duke University in Durham, NC, embarked on an ambitious master plan in 2017 to change the face of the community for the future. As a 47-acre community in the heart of one of the hottest markets in the country, and with Phase II of their master plan coming quickly, The Forest at Duke turned to YourTour to help them with some rather ambitious sales goals. With the community’s Phase I healthcare building under construction, the next step was to sell The Terraces, a new apartment building to be placed in the location of the community’s old healthcare building.

Within The Terraces, new amenity offerings will complement those amenities that already exist. Prospects could choose from 10 new floor plan types to make sure they found just the right lifestyle fit. But the major challenge was to sell at least 70% of these apartments in record time. Thanks to a fantastic advertising campaign stretching up and down the East Coast - far outside of their typical market within Raleigh, Durham, and Chapel Hill - there was a great deal of interest.

When you have an incredibly unique community, a fantastic new Independent Living offering, a phenomenal sales team, and a robust sales enablement tool... wonderful things happen! Within their first 73 charter member appointments, the sales team had a 60% conversion rate. It took them just 12 weeks to get to their main goal - pre-sold deposits on 70% of their expansion inventory.

Some key benefits of using YourTour include:

• An all-in-one sales enablement platform that showcases the entire community and visually indicates the orientation of the community, new building, and each apartment.

• Time-saving details for both charter members and sales team members to have all the information at their fingertips.

• A virtual capability that helped to accelerate the sales process with prospects literally from around the world.

• Highly-personalized sales experience based on trust and relationships with the prospects.

• Enables quick prospect decisions with 3D visualization to allow inspection and put minds at ease.

• A credibility-building tool that is intuitive, answers questions and drives the sales process.